Viral Nation Rebrand & Website Redesign

Senior Visual Designer

While the original project scope did not include a logo refresh, early in the process the Clear team identified visual challenges presented by the traditional Viral Nation look and feel. From the fashion orientation and size limitations of the logotype to a dated palette, we recommended a full refresh, including logo, palette, typography, and iconography. The result was a brighter, more contemporary visual style, including a logo bug that could be used independently of the name.

In order to expand the B2B reach of its software platform in a fast-moving influencer marketing world, Viral Nation wanted to quickly launch its new site to maximize impact and capitalize on the growth it was experiencing. At the same time, the company was looking for a visual style refresh that better reflected Viral Nation’s leadership position and a site update that reasserted its position as a market shaper.

To maximize impact and keep the process efficient, the Clear Digital team recommended a phased launch for Viral Nation. The first phase introduced a new look and feel and refreshed logo on the home page and a revamped site navigation. My biggest contributions on this project were on the brand side, defining the collage style that blends artistic marker sketches with fun photography to transform boring marketing jargon into lively representations. In addition, I was tasked with building out the designs for the solutions and resources sections of the website while building out and documenting components for the larger design system.