Senior Visual Designer
Signifi: Getting an industry leader to look the part
DELIVERABLES
- Website
- Graphic Production
AWARDS & MENTIONS
CLIENT
Clear Digital > Signifi
Role
Transforming Signifi: A Bold Website Redesign to Amplify Brand Presence and Drive Customer Engagement
By reimagining the visual identity and user experience, the redesign created a seamless, intuitive journey that reflects Signifi’s innovative solutions and market leadership. Thoughtful use of modern typography, dynamic visuals, and interactive elements helped convey the brand’s bold and forward-thinking approach. Optimized for performance and accessibility, the revamped website now serves as a powerful platform for storytelling, showcasing Signifi’s value to its customers and driving measurable engagement. This redesign elevated the brand’s digital image and positioned Signifi for sustained growth and deeper customer connections.
Challenges
Signifi faced a significant gap between its innovative offerings and outdated digital presence. The existing website struggled with inconsistent branding, poor user experience, and lack of engagement, making it difficult for visitors to navigate or connect with the brand’s value proposition. Key challenges included improving content clarity, optimizing mobile responsiveness, addressing slow performance, and impacting customer trust and conversion rates. Additionally, the site lacked a modern aesthetic that would position Signifi as a leader in its industry, leaving opportunities for brand differentiation untapped.
Approach
We took a comprehensive and user-centered approach to the website redesign to address these challenges. The process began with a deep dive into Signifi’s brand identity, audience needs, and business goals, ensuring a clear alignment between design and strategy. Through research and workshops, we identified key pain points in the user journey and opportunities for visual storytelling. The design strategy focused on crafting a clean, modern interface with a consistent visual language, using dynamic layouts, bold typography, and engaging motion elements to reflect Signifi’s innovative spirit. We prioritized mobile-first design principles to enhance responsiveness and ensured the site was optimized for speed and performance. Collaborating closely with Signifi’s team, we implemented clear messaging and intuitive navigation to simplify the user experience while driving engagement and conversions.
Portfolio
