Sift Rebrand

Senior Visual Designer

As a leader in AI-powered digital risk assessment, Sift needed to stand out in a crowded market. While their brand set industry standards, it lacked differentiation. As a team member at Clear Digital, I contributed to a bold visual brand overhaul and helped craft a compelling messaging platform to elevate their market presence.

Sift faced a crowded market where brands began to look alike. Their new marketing team knew it was time to stand out with bold changes.

The Clear Digital team introduced a vibrant color palette, dynamic patterns, and modern typography to create a bold brand impact. We added motion through enhanced navigation and animations, developed a strong messaging platform to position Sift as a market leader, and produced a brand video to launch their new identity.