Habu: Reaching bigger and broader audiences built to scale

DELIVERABLES
  • Trade Show Booth Graphics
  • Print-Ready Files
AWARDS & MENTIONS
CLIENT/EMPLOYER
Swerve Creative > SAP
Role

Production Artist

Context

The primary hurdle was ensuring that the visuals effectively conveyed complex solutions in an eye-catching way and easily digestible for attendees navigating a crowded and competitive trade show environment. Another key challenge was balancing brand consistency with the need to stand out, requiring innovative design solutions within strict brand guidelines. Additionally, working with large-scale graphics demanded meticulous attention to detail, scaling or resolution errors could compromise the quality of the final product. Tight deadlines and coordinating with multiple stakeholders, including printers and event planners, added complexity to the project, necessitating clear communication and efficient workflow management to deliver a high-impact booth on time.

Approach

To tackle the challenges of the trade show booth graphics, I focused on creating bold, visually engaging designs that balanced brand consistency with the need to stand out in a competitive environment. By pairing impactful messaging with striking visuals, I ensured the booth communicated complex solutions quickly and effectively. I maintained meticulous attention to detail, ensuring all large-scale graphics were print-ready and flawless. Clear communication with stakeholders, including design teams, event planners, and printers, streamlined approvals and ensured alignment on deadlines and specifications.

Interested in working together?