Senior Visual Designer

Habu’s new website expanded the brand’s visual identity with a strategic color palette, grayscale photography to enhance yellow accents, and targeted storytelling through highlighted diagrams. Clear icons and refined patterns optimized readability and ensured quick loading.

To align with upcoming industry events, Habu needed to get its new website up and running quickly. At the same time, they wanted to make sure that this launch of their new visual style was attention-grabbing. This demanded both a hyper-efficient development process and the flexibility of a highly customizable technology platform that could handle the robustness of the brand’s new look and feel.

On the design side, a design system with repeatable, yet customizable components was built to combine efficiency and flexibility on a large scale. My specific contributions to this project are building out and documenting the carousels, content cards, icon libraries, and diagram illustrations. I also had a hand in designing multiple landing pages under the solutions and partners portions of the sitemap as well as the blog components and templates.