Senior Visual Designer
Coupa: Driving performance and growth in procurement
DELIVERABLES
- Static Ads
- Animated Ads
- Google, LinkedIn, AdRoll, Meta
AWARDS & MENTIONS
CLIENT
Clear Digitial > Coupa
Role
Building Coupa’s 2023 library of digital ads
In 2023, Coupa underwent a brand refresh and tasked my team at Clear Digital to create a library of digital ads for their performance and growth team. I led the design efforts, ensuring the ads adhered to the updated brand guidelines while driving engagement and conversions. By balancing creative execution with strategic messaging, we delivered a versatile suite of assets that empowered their team to scale campaigns effectively across multiple channels.
23%
Click-through rates
15%
Improvement in campaign efficiency
18%
Conversion rate
Portfolio







